Pay Per Click Banner Advertising
I can remember back in 2001 when pay per click banner advertising was all anyone was talking about. No matter which way you turned, there was someone talking about the incredible results they were getting from banner ads.
Fast-forward to today, banner advertising has dropped severely out-of-favor. No one talks about it, no one teaches on it, but yet it is still one of the most important and effective forms of Internet marketing on the planet.
And lucky you – you’ll be one of the few using it!
There are several reasons for the fall of the banner ad. First and foremost, the prevalence of blogs and new media sites makes banner inventory easy to get and it’s cheaper than some of the other alternative forms of Internet advertising.
Secondly, flash developers started creating these god-awful .gif rotating banners that were a terrible eyesore. Bright greens and ugly yellows were common among a lot of established sites.
So what about the resurgence? Why should I be looking at banner advertising as a realistic for of Internet marketing?
Now, there are tools such as Google’s managed placements and buysellads.com that make purchasing banner spots relatively painless. Not only can you get detailed traffic statistics of the site you’re looking to advertise on, but they also have incredible tracking capabilities that lets you see what kind of click through rates you’re getting.
In terms of pricing, back in 2001, people were paying as much as $150 and $200 for 1000 impressions (CPM). These days, you can get pay per click banner advertising for as low as $.20 a click.
Google’s Adwords platform makes setting up pay per click campaigns ridiculously easy. All you have to do is determine which keywords you want to rank for, create the banner ad itself, and set up a squeeze page or a landing page and you’re all set!
If you are not the most graphically savvy person in the world, you can find any number of freelance graphic designers or banner ad creators on the Internet using sites like freelanceswitch.com and rentacoder.com.
As far as setting up the pay per click program itself, it’s relatively painless to do. Go to adwords.google.com, fill-in your registration information, and set up your first campaign.
After that, when it asks you to create and ad, make sure you click the ‘image ad’ option. That’s it! Just make sure you track your results to figure out what you’re spending in comparison to how much you’re making in revenue.
Of course, there are a lot of things you need to consider in setting up a pay per click advertising campaign. Some of these are what keywords you need to target and what kind of prospects those keywords are bringing in. You don’t want ‘tire-kickers’ (as my good friend Jimmy Vee says!) eating up your ad budget every time they click through your PPC ad. Instead, you want good solid certified prospects that will buy your stuff!
A lot of times a quick way to weed out tire-kickers is to have a multiple-word keyword phrase such as ‘Internet marketing strategy’. Having two or three words inside a keyword phrase seems to do wonders for the level of traffic that you’ll be getting to your site.
The bottom line is you don’t want to waste money on people that have no interest in buying your product or signing up for your newsletter. You want good, qualified potential clients coming to your website from your pay per click banner advertising campaigns.
For more pay per click training, make sure you sign up for our free Internet marketing secrets video in the upper right-hand sidebar. there’s lots of free training videos that’ll get you up to speed fast!
