Internet Marketing Definition

So what exactly is the definition of Internet marketing?  I mean, we’ve all heard of marketing online, but what makes it so special?

The Internet marketing definition is “the marketing of products or services over the Internet.”  It’s also referred to as i-marketing, web marketing, online marketing, or eMarketing. (wikipedia.org)

The true beauty of Internet marketing is when you start to break it down into different categories though.  The major ones are:

  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Social Media Marketing

And there are several lesser known categories that people in certain niches are familiar with like affiliate marketing, video marketing, and content marketing.

Each of these methods are a bit different in terms of cost and what kind of traffic they can get you – but all are effective in their own right!

What I want to do is talk a bit about the major three and show you how they can be used!

Search Engine Optimization

Search Engine Optimization is the strategic process of optimizing a website so that it ranks higher in the search engines naturally or organically.

With over 68% of the world using Google on a daily basis for their search results, you can imagine the kind of FREE traffic you can get if you rank high for certain keywords, including three and four word keyword phrases!

Once your site is ranked high in Google, you’ll seriously get all the traffic you need to grow your business.  The best part?  It’s free!

The downside, getting ranked in the search engines takes a bit of work and time.  You have to know how to find keywords that aren’t too competitive.  Then, you have to know where to put those keywords in your website.  And then you need to get other websites to link to you!  It’s quite a process.

Don’t worry, though.  We’ve got you covered.  We’ll show you how to do all that.

Pay Per Click

Second up in our Internet marketing definition is Pay per click (PPC).  PPC marketing is designed for one thing and one thing only – getting targeted traffic through paid placement in the search engines.  The thinking behind pay per click is simple – your ad is shown each and every time someone searches for a specific phrase in a search engine.  And you only pay when your ad is clicked!

The biggest player in PPC is Google.  With Google Adwords, you can determine which keyword phrase determines which ad and also where a visitor goes once the ad is clicked!

Now, each of those clicks has a certain bid price associated with it.  Say 50 cents.  If the person who clicked your ad spends MORE THAN 50 cents with you – you just made a profit.

But with bid prices, it’s easier for a competitor to outbid you on certain keywords.  That’s the downside.  In fact, a common practice is to enter a market and send the bid prices really, really high – discouraging your competitors from using PPC altogether!

There are a lot of things which determine how much success you have with Pay Per Click.  Some of them are:

  • Ad copy (or what your PPC ad actually says)
  • Landing page quality
  • Adwords Quality Score
  • Targeted Keywords
  • and other things…

But you get the idea.  The Traffick’d training program will teach you how to do all of it!

Social Media Marketing

Social Media Marketing is the darling of the bunch right now.  Everyone is trying to figure out how to use Facebook, Twitter, LinkedIn and others to market their businesses online.

Want to know a little secret?!  It’s not hard!

All you have to do is build up a list of followers and friends and employ a little bit of social media magic – and you get results.

With social media, there are ways to get targeted followers and friends, and then it’s just a numbers game!

It’s easy to track how many people click your links…  It’s easy to get targeted followers…  All that’s left is getting those followers to convert to paying customers!

Summary

My advice to you is to take bite size chunks of the pieces of the Internet marketing definition, SEO, PPC and social media – and learn about them a bit each week.  It’s easy to get sucked in quick because there is always something new to learn and implement!

Make sure you check out the Internet marketing secrets video by signing up in the upper right hand sidebar!  The video will give you a secret website tweak that’ll increase your search traffic almost overnight!