Internet Marketing Definition
So what exactly is the definition of Internet marketing? I mean, we’ve all heard of marketing online, but what makes it so special?
The Internet marketing definition is “the marketing of products or services over the Internet.” It’s also referred to as i-marketing, web marketing, online marketing, or eMarketing. (wikipedia.org)
The true beauty of Internet marketing is when you start to break it down into different categories though. The major ones are:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Social Media Marketing
And there are several lesser known categories that people in certain niches are familiar with like affiliate marketing, video marketing, and content marketing.
Each of these methods are a bit different in terms of cost and what kind of traffic they can get you – but all are effective in their own right!
What I want to do is talk a bit about the major three and show you how they can be used!
Search Engine Optimization
Search Engine Optimization is the strategic process of optimizing a website so that it ranks higher in the search engines naturally or organically.
With over 68% of the world using Google on a daily basis for their search results, you can imagine the kind of FREE traffic you can get if you rank high for certain keywords, including three and four word keyword phrases!
Once your site is ranked high in Google, you’ll seriously get all the traffic you need to grow your business. The best part? It’s free!
The downside, getting ranked in the search engines takes a bit of work and time. You have to know how to find keywords that aren’t too competitive. Then, you have to know where to put those keywords in your website. And then you need to get other websites to link to you! It’s quite a process.
Don’t worry, though. We’ve got you covered. We’ll show you how to do all that.
Pay Per Click
Second up in our Internet marketing definition is Pay per click (PPC). PPC marketing is designed for one thing and one thing only – getting targeted traffic through paid placement in the search engines. The thinking behind pay per click is simple – your ad is shown each and every time someone searches for a specific phrase in a search engine. And you only pay when your ad is clicked!
The biggest player in PPC is Google. With Google Adwords, you can determine which keyword phrase determines which ad and also where a visitor goes once the ad is clicked!
Now, each of those clicks has a certain bid price associated with it. Say 50 cents. If the person who clicked your ad spends MORE THAN 50 cents with you – you just made a profit.
But with bid prices, it’s easier for a competitor to outbid you on certain keywords. That’s the downside. In fact, a common practice is to enter a market and send the bid prices really, really high – discouraging your competitors from using PPC altogether!
There are a lot of things which determine how much success you have with Pay Per Click. Some of them are:
- Ad copy (or what your PPC ad actually says)
- Landing page quality
- Adwords Quality Score
- Targeted Keywords
- and other things…
But you get the idea. The Traffick’d training program will teach you how to do all of it!
Social Media Marketing
Social Media Marketing is the darling of the bunch right now. Everyone is trying to figure out how to use Facebook, Twitter, LinkedIn and others to market their businesses online.
Want to know a little secret?! It’s not hard!
All you have to do is build up a list of followers and friends and employ a little bit of social media magic – and you get results.
With social media, there are ways to get targeted followers and friends, and then it’s just a numbers game!
It’s easy to track how many people click your links… It’s easy to get targeted followers… All that’s left is getting those followers to convert to paying customers!
Summary
My advice to you is to take bite size chunks of the pieces of the Internet marketing definition, SEO, PPC and social media – and learn about them a bit each week. It’s easy to get sucked in quick because there is always something new to learn and implement!
Make sure you check out the Internet marketing secrets video by signing up in the upper right hand sidebar! The video will give you a secret website tweak that’ll increase your search traffic almost overnight!
Pay Per Click Banner Advertising
I can remember back in 2001 when pay per click banner advertising was all anyone was talking about. No matter which way you turned, there was someone talking about the incredible results they were getting from banner ads.
Fast-forward to today, banner advertising has dropped severely out-of-favor. No one talks about it, no one teaches on it, but yet it is still one of the most important and effective forms of Internet marketing on the planet.
And lucky you – you’ll be one of the few using it!
There are several reasons for the fall of the banner ad. First and foremost, the prevalence of blogs and new media sites makes banner inventory easy to get and it’s cheaper than some of the other alternative forms of Internet advertising.
Secondly, flash developers started creating these god-awful .gif rotating banners that were a terrible eyesore. Bright greens and ugly yellows were common among a lot of established sites.
So what about the resurgence? Why should I be looking at banner advertising as a realistic for of Internet marketing?
Now, there are tools such as Google’s managed placements and buysellads.com that make purchasing banner spots relatively painless. Not only can you get detailed traffic statistics of the site you’re looking to advertise on, but they also have incredible tracking capabilities that lets you see what kind of click through rates you’re getting.
In terms of pricing, back in 2001, people were paying as much as $150 and $200 for 1000 impressions (CPM). These days, you can get pay per click banner advertising for as low as $.20 a click.
Google’s Adwords platform makes setting up pay per click campaigns ridiculously easy. All you have to do is determine which keywords you want to rank for, create the banner ad itself, and set up a squeeze page or a landing page and you’re all set!
If you are not the most graphically savvy person in the world, you can find any number of freelance graphic designers or banner ad creators on the Internet using sites like freelanceswitch.com and rentacoder.com.
As far as setting up the pay per click program itself, it’s relatively painless to do. Go to adwords.google.com, fill-in your registration information, and set up your first campaign.
After that, when it asks you to create and ad, make sure you click the ‘image ad’ option. That’s it! Just make sure you track your results to figure out what you’re spending in comparison to how much you’re making in revenue.
Of course, there are a lot of things you need to consider in setting up a pay per click advertising campaign. Some of these are what keywords you need to target and what kind of prospects those keywords are bringing in. You don’t want ‘tire-kickers’ (as my good friend Jimmy Vee says!) eating up your ad budget every time they click through your PPC ad. Instead, you want good solid certified prospects that will buy your stuff!
A lot of times a quick way to weed out tire-kickers is to have a multiple-word keyword phrase such as ‘Internet marketing strategy’. Having two or three words inside a keyword phrase seems to do wonders for the level of traffic that you’ll be getting to your site.
The bottom line is you don’t want to waste money on people that have no interest in buying your product or signing up for your newsletter. You want good, qualified potential clients coming to your website from your pay per click banner advertising campaigns.
For more pay per click training, make sure you sign up for our free Internet marketing secrets video in the upper right-hand sidebar. there’s lots of free training videos that’ll get you up to speed fast!
